🎯About the role

As our Local Demand Gen/Field Marketing Manager for the Netherlands, you will be the driving force behind our market presence and pipeline growth in the Dutch market.

Reporting to the Head of International Marketing, you will own the full demand generation engine: from email nurturing and event execution to paid acquisition and budget management.

This is a very hands-on role & you will work very closely with the sales team to ensure tight marketing-sales alignment and deliver measurable business impact.

👋Who are we?

We are a European company with over 270 professionals dedicated to our clients. We provide innovative and high-performing investment solutions across Europe. The company is recognized for its development success and its sense of innovation, our company is exclusively owned by its managers. 

Nearly 160,000 clients trust us with their savings, totaling over 9.6 billion euros. 

With offices in Paris, London, Dublin, Amsterdam, Singapore, Lisbon and Vienna, our head office is based in Paris. 

💼 Your missions 

📍 This job is based in Amsterdam.

Email Campaigns

• Design, execute, and optimize email campaigns targeting prospects and leads across the funnel (awareness, nurturing, conversion)

• Segment audiences and personalize messaging to maximize open rates, CTR, and conversion

• Monitor campaign performance and continuously A/B test to improve results

Events and Field Marketing

• Plan, organize, and attend local events (trade shows, roundtables, webinars, partner events) to generate a qualified pipeline

• Coordinate logistics, speakers, messaging, and follow-up workflows for each event

• Identify and evaluate new event opportunities relevant to the Dutch market

Budget Management

• Own and manage the Netherlands marketing budget

• Track spending, optimize allocations, and report on ROI across all marketing initiatives

• Work with Finance and Marketing leadership to forecast and plan quarterly investments

Demand Generation

• Develop and execute integrated multi-channel campaigns to generate net-new demand

• Create content and collaborate with other regional teams to localize assets for the Dutch market

• Build repeatable campaign playbooks and track performance against pipeline targets

Paid Acquisition

• Experience in managing paid campaigns across LinkedIn Ads, Google Ads, and other relevant Dutch channels

• Optimize targeting, bidding strategies, ad creatives, and landing pages to maximize ROI (with the assistance of a local freelancer)

• Analyze performance data and report on ROAS, CPL, and contribution to the pipeline

👤Qualifications and experience

Required:

• 5 years of experience in Demand Gen, Field Marketing, or Growth Marketing in a fast-moving B2C/B environment

• Proven track record of generating pipeline and contributing to revenue growth

• Hands-on experience with email marketing platforms (Adobe is a plus)

• Strong project management skills with the ability to run multiple campaigns simultaneously

• Budget management experience with a data-driven mindset

• Native Dutch speaker, with professional proficiency in English

• Based in Amsterdam and ready to come into the office

Nice to have:

• Experience in Asset Management, Funds, or B2B SaaS

• Familiarity with CRM tools (Salesforce, HubSpot CRM)

• Experience working in an international marketing environment

What do we offer?

• 🌍A key role with real ownership and visibility within an international team

• 💻A fast-growing company with strong ambition in the Dutch market

• 🎯The opportunity to build and scale marketing operations in your region